Quay x Chrissy Teigan
San Francisco, CA 2016
Multi-Phase Awareness Campaign
Quay tapped Chrissy Teigen to be the face of the brand’s global Education is Quay campaign. The campaign settles the debate on how to pronounce the brand’s name (FYI—pronunciation is key) and heroes Quay’s blue light filtering glasses. The campaign had three phases that rolled out over the course of a few months.

Scope: Creative Direction, Design, Illustration, Animation

Campaign Phases Include:
- QuayxChrissy Collab Collection
- Practice Safe Specs Blue Light Launch
- Pronunciation is /key/ Campaign and Press Event

Practice Safe Specs Blue Light Launch
Savor your screen time + keep your eyes in the clear with blue light filtering glasses, featuring special Blue Light Technology to block out potentially harmful light from digital screens. This campaign was aimed at educating Quay’s avid fanbase about their newest product launch, Blue Light Blocking Glasses. The hero spot was titled “Specs Ed” Featuring Chrissy Teigan.

Pronunciation is /key/

Chrissy Teigen schools us all & finally settles the debate about how to say our name. This awareness spot was aimed at comically correcting the often mispronounced brand name. The hero of the campaign was a spot titled “Where are my Quays” featuring Chrissy Teigan and her daughter Luna. To launch the campaign we hosted a Celebrity Press event in downtown LA hosted by Chrissy.