Resume

TOnal

Creative Director
San Francisco, CA 2019-Current

Directly oversees the team responsible for producing creative from concept through to execution. Evolve, own, and iterate on the brand’s visual identity and voice for multi-channel campaigns touching all areas of the customer experience—including social, retail, web, product/packaging, and experiential elements of the brand. Concept and direct photoshoots.

Knotty CO Bow Tie

Owner/Designer
San Francisco, CA 2012-Current

Purveyor and maker of handcrafted, upcycled totally awesome bow ties. Currently selling products wholesale, online and at craft fairs across the US. Responsible for branding, marketing, web, copy-writing, illustration, packaging and display. Check it out at KnottyCo.com

Quay Australia

Creative Director
San Francisco, 2017-2019

Lead a lean but mean global team of brand championing creatives in expanding and innovating all the ways Quay Australia touches the world. Responsibilities included brand development and education, visual merchandising, product packaging, email and web design, photo and video concept and direction, store design, event and pop-up development, collaboration concept, paid social, and asset management. Personally, redesigned the company website from nuts to bolts in 2018 and undertook a complete rebrand in 2019 including a new logo and comprehensive brand guide.

GymBOREE

Senior Manager of Brand Creative
San Francisco, 2016-2017

Developed, designed and managed a small team in the creation of all marketing assets for the national children’s clothing brand. Responsibilities included in-store signage, advertising, packaging, brand standardization, licensed partnerships and social media.

OLD NAVY

Senior Designer
San Francisco, CA 2013-2016

Developed and designed all trademarked apparel across all divisions including adult, kids and baby. Maintained and expanded brand guidelines requiring balancing a clear and consistent brand message with the need for over 200 unique trademark artwork needs per season. Bridged the gap between the brand efforts of the marketing team and the fast paced, trend driven apparel team as a unique challenge where branding meets fashion meets product.

Abercrombie and Fitch

Graphic Designer
Columbus, OH, 2009-2013

Designed and illustrated for Abercrombie’s now defunct sub-brand Gilly Hicks. Started in graphic tees but as time passed took on additional responsibilities including copywriting, fleece and intimates, concept, packaging, presentation, non apparel product development and managing two direct reports. Spearheaded the branding and development of the Bondi Beach Club customer rewards program.