Cofertility Branding
San Francisco, CA 2022
Brand Development
Cofertility is a fertility care company that increases access to services like egg freezing and third-party reproduction.We took on the challenge of designing the brand identity and refining its strategy following the launch of the beta platform in '22.

Cofertility goes beyond a singular entity; it's an interconnected ecosystem with distinct audiences and services: Freeze by Co (focused on egg freezing and donation), Family by Co (specializing in donor matching and third-party reproduction), and Plenty by Co (offering egg donation from families with unused eggs). Our objective was to craft a clear, credible, and personal narrative, ensuring focused appeal to our diverse customer base wherever they were on their fertility journey. The result is a brand that reflects the core values of Cofertility but also resonates authentically with our vast audience.

Scope: Concept, Brand Positioning, Brand Design, Typography