Tonal Flagship Showroom Design
New York City, NY 2021
Store Design and Development

Spearheading the end-to-end design of Tonal's flagship showroom on 5th Avenue in New York City, a project that is a testament to our commitment to innovation and cutting-edge retail experiences. The showroom, conceived and executed under my guidance, embodied the concept of "Step into the Home of the Future of Fitness," serving as a fully immersive, multi-sensory manifestation of Tonal's digital world. We meticulously translated Tonal's rich inner tech experience into a captivating environment, leveraging advanced technology to create a gamified shopping experience. The strategic integration of premium adjacencies and a thoughtfully mapped shopping journey aligned seamlessly with our brand funnel, making it our proudest and most impactful showcase. This project showcased our design prowess and positioned Tonal as a leader in the future of fitness retail.

Scope: Concept, Store Design, Production